SMS marketing campaigns

SMS marketing. Picture: tatango.com

SMS marketing. Picture: tatango.com

Currently, mobile phones have a huge popularity all over the world and this can be used to benefit your business by developing a good SMS marketing campaign that allows you to engage and attract your customers. Currently, SMS is part of our daily life and people always need to be connected, nobody leaves home without keys and mobile phone.

This is like an ideal dream for marketers, being able to access directly to customers at any time and place through SMS. (Derrick, 2004). However it is important to highlight that first the client must give their permission to contact them and we can not abuse this permission, otherwise, the result will be disastrous for your company.

Do you know that “98% of text messages are read, with the average response time a mere 90 seconds (compared to 2.5 days for an email)” (Davey, 2013). This figure is amazing and we should take advantage of this one, as the short message service (SMS) could be included in our digital marketing strategy in order to reach our customers quickly and safely, because even if the customer wants to delete the message, necessarily they have to read it before deleting. Continue reading