Email Marketing: a powerful tool in the digital age

Email marketing. Picture: everblue.es

Email marketing. Picture: everblue.es

Currently, email marketing is a very powerful and effective tool in any digital marketing campaign. Though many people thought that this would decline with the advent of social networks, this has not happened and instead email marketing has proven to be stronger than ever.

Do you know that 92% of internet users prefer email over offline media to get information about specific products? (Econsultancy, 2013). For businesses, email marketing is an easy and inexpensive way to communicate with your customers and prospects on a personal level, but always remember that it is necessary to get permission from them before you approach them. Continue reading