KLM “Trace the place”, good example of viral marketing

KLM "Trace the place". Picture: KLM’s website.

KLM “Trace the place”. Picture: KLM’s website.

Last month, KLM has developed one of the best online viral marketing campaigns, which is characterized by its ability to engage with audience, share the message and be simple, original and creative.

What did KLM do? The airline created a micro website called “Trace the place”, where users of different countries can access to play an online contest-game that allows them to win two return tickets to their favourite destination.

You can check this game here: “Trace the place”. The dynamic of this original game is as follows: Continue reading