Source: Royal Holloway, University of London
Higher Education Institutes (HEIs) rely on an integrated marketing mix to promote their services, be they undergraduate, PG or CPD programmes. The scale of the investment – financial (especially considering the significant increase of tuition fees, from £3000 to £9,000 for UG courses), emotional (potential relocation away from friends and family) and social (their decision impact upon career progression and social standing in years to come) – means prospects are unlikely to make an impulse decision.
Digital Marketing Blog 