Using social media in your job search

LinkedIn profile

LinkedIn profile

Last saturday 22nd November, I attended the event “Employability Day” for students and recent graduates in the Marketing, Creative, Digital and PR Sectors in Manchester organized by companies Creative Resource and Havas Lynx. Among the various topics presented, which caught my attention was the following: Using social media in your job search, presented by Phil Cookson of Creative Resource.

Before, I had not thought about the importance of having an updated and relevant profile on social networks in order to get a new job, also taking advantage of the great potential they offer to approach employers and companies of our interest. However, potential employers can view your photos and posts on social networks, so you have to be very careful with these ones. Continue reading

Social media monitoring: learning to listen and respond to customer

Social media monitoring. Picture: isentia.com

Social media monitoring. Picture: isentia.com

Social media monitoring is about listening to your customers, prospects and others, knowing where and what they are saying about your brand, products and services through blogs, forums, social networks, websites, review sites, videos and online media. (Ryan and Jones, 2012).

This implies a change of mind among marketers, as they have not control anymore over their audience. But instead of being afraid, the best choice is participate actively where is our audience. The worst decision: no answer, silence can be fatal. To participate successfully in online conversations with our audience is essential first to learn to listen to them carefully and then respond them in a proactive and positive way (Ryan and Jones, 2012). Continue reading

Starbucks Coffee shows its human face in social networks with a global campaign

New global campaign of Starbucks Coffee, Meet me at Starbucks

New global campaign of Starbucks Coffee. Picture: Starbucks’ website.

Leaving away the typical Starbucks Coffee’s advertising campaigns that only showed pictures of their products (coffee latte, cappuccino, etc), now the american retailer surprises us with an interactive video “Meet me at Starbucks” on YouTube, where consumers (around the world) are the protagonists of this new campaign.

This was a huge and challenging project because the video mini-documentary was filmed in 59 different stores in 28 countries (for example cities such as London, New York, Buenos Aires, Mexico, Taipei, Mumbai, Vienna, Madrid) during one day.

Also, 39 local film-makers and 10 photographers were involved in the project that recorded 220 hours of footage. The creative agency 72andSunny was responsible for this campaign. You can watch this video here: Meet me at Starbucks. Continue reading