Writing journalist content for mobiles

Reynolds Journalism Institute

Reynolds Journalism Institute

People who read news on mobile devices has increased in recent years. Therefore, it is essential to think about how to write and adapt the content to attract users and create a positive online experience.

In this post, I will show how five Liverpool Echo stories could have been told better on mobile.

 

 

Example 1: Comprehensive Ukraine peace deal announced after marathon talks

This is my proposal: ThingLink: Ukraine peace deal announced after marathon talks

AP Photo/ Mykola Lazarenko/Pool

AP Photo/ Mykola Lazarenko/Pool

 


 

Example 2: Everton FC v Young Boys BSC – Facts and statistics

This is my proposal: Easelly: Infographic Everton FC v Young Boys BSC – Facts and statistics

sports-2

 


 

Example 3: 8 things to do in Liverpool and Merseyside – 25 February

This is my proposal: ThingLink: Things to do in Liverpool

Visit Liverpool

Visit Liverpool

 


 

Example 4: Liverpool John Lennon Airport seeks new hub connection in drive for growth

This is my proposal based on a short title and short paragraphs (optimized content for mobile). Also, including more links, images and videos to engage the audience.

John Lennon Airport seeks new hub connection

Bid to attract more passengers and new routes to city airport.

Social media buttons Liverpool Echo

Mark Povall, Liverpool John Lennon Airport director of air service development. Liverpool Echo‎

Mark Povall, Liverpool John Lennon Airport director

Management at Liverpool John Lennon Airport (LJLA) is stepping up efforts to meet the needs of more of its customers in a bid to build passenger growth.

Mark Povall, LJLA director of air service development, is spearheading the drive which aims to appeal to more holidaymakers, as well as the region’s business community.

A target for the airport is to re-establish a link with an international hub, enabling Liverpool passengers to connect with international flights, and inbound passengers to fly into the city from an established hub.

Mr Povall revealed that Liverpool has approached KLM, as well as other large carriers such as Lufthansa and Air France, in a bid to re-establish a hub link.

“But Liverpool needs to be put on the global map, so people in Shanghai or Washington can look on their booking system and see Liverpool.

“If the city wants to achieve its targets we have to have a connection to a hub, ideally Amsterdam, Paris, Frankfurt or Heathrow”.

Liverpool John Lennon Airport. Liverpool Echo‎

Liverpool John Lennon Airport

The airport currently serves almost 60 destinations, but bosses acknowledge there are still some gaps in the market which it is seeking to plug, particularly business-friendly routes to France or Germany.

“There are big business cities there and they are important inbound markets for Liverpool, but we’re not served very well for those cities,” Mr Povall said.

Getting the right frequency for such routes, particularly business-orientated flights, is also vital.

The city’s ‘brand recognition’ around the world is phenomenal, he said: “If you ask anyone abroad about the UK we’re probably the third best, behind London and Edinburgh”.

To this end, he said LJLA is now working with the region’s stakeholders, such as regeneration body Liverpool Vision, Liverpool’s Local Enterprise Partnership (LEP), the ECHO Arena and BT Convention Centre, and other businesses like hotels.

 


 

Example 5: Liverpool’s Lomax club shut down by Merseyside Police following drugs investigation

This is my proposal based on a short title and short paragraphs (optimized content for mobile). Also, including more links, images and videos to engage the audience.

Police close Liverpool’ s club Lomax after drugs raid

The closure comes just a day after police raided popular night club Garlands.

Social media buttons Liverpool Echo

 

Lomax in Cumberland Street, Liverpool (pic via Google Street View). Liverpool Echo

Lomax in Cumberland Street, Liverpool (pic via Google Street View).

Merseyside Police have shut down the Lomax night club in Liverpool city centre following a drugs investigation.

Officers closed Lomax club on Cumberland street in the early hours of this morning, just a day after police raided popular club Garlands.

After closing the premises officers carried out an extensive search of the four-storey premises and found 10 bags of cannabis and some cocaine.

Two people have been arrested on suspicion of conspiracy to supply Class A controlled drugs and taken to police stations to be interviewed by detectives.

Chief Supt Jon Ward, said:  “Sadly, we have been given no option but to take positive action at this premises this evening following an extensive operation.

“Over the last few months officers have found that Class A drugs and other substances, were being dealt within the club.

“Again it is clear that this venue does not adhere to the same high standards as other licensed premises in the city”.

Later this morning Merseyside Police will be making a formal application for a closure order to Liverpool and Knowsley Magistrates Court.

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