Reynolds Journalism Institute
People who read news on mobile devices has increased in recent years. Therefore, it is essential to think about how to write and adapt the content to attract users and create a positive online experience.
In this post, I will show how five Liverpool Echo stories could have been told better on mobile.
Example 1: Comprehensive Ukraine peace deal announced after marathon talks
This is my proposal: ThingLink: Ukraine peace deal announced after marathon talks
AP Photo/ Mykola Lazarenko/Pool
Example 2: Everton FC v Young Boys BSC – Facts and statistics
This is my proposal: Easelly: Infographic Everton FC v Young Boys BSC – Facts and statistics
Example 3: 8 things to do in Liverpool and Merseyside – 25 February
This is my proposal: ThingLink: Things to do in Liverpool
Visit Liverpool
Example 4: Liverpool John Lennon Airport seeks new hub connection in drive for growth
This is my proposal based on a short title and short paragraphs (optimized content for mobile). Also, including more links, images and videos to engage the audience.
John Lennon Airport seeks new hub connection
Bid to attract more passengers and new routes to city airport.
Mark Povall, Liverpool John Lennon Airport director
Management at Liverpool John Lennon Airport (LJLA) is stepping up efforts to meet the needs of more of its customers in a bid to build passenger growth.
Mark Povall, LJLA director of air service development, is spearheading the drive which aims to appeal to more holidaymakers, as well as the region’s business community.
A target for the airport is to re-establish a link with an international hub, enabling Liverpool passengers to connect with international flights, and inbound passengers to fly into the city from an established hub.
Mr Povall revealed that Liverpool has approached KLM, as well as other large carriers such as Lufthansa and Air France, in a bid to re-establish a hub link.
“But Liverpool needs to be put on the global map, so people in Shanghai or Washington can look on their booking system and see Liverpool.
“If the city wants to achieve its targets we have to have a connection to a hub, ideally Amsterdam, Paris, Frankfurt or Heathrow”.
Liverpool John Lennon Airport
The airport currently serves almost 60 destinations, but bosses acknowledge there are still some gaps in the market which it is seeking to plug, particularly business-friendly routes to France or Germany.
“There are big business cities there and they are important inbound markets for Liverpool, but we’re not served very well for those cities,” Mr Povall said.
Getting the right frequency for such routes, particularly business-orientated flights, is also vital.
The city’s ‘brand recognition’ around the world is phenomenal, he said: “If you ask anyone abroad about the UK we’re probably the third best, behind London and Edinburgh”.
To this end, he said LJLA is now working with the region’s stakeholders, such as regeneration body Liverpool Vision, Liverpool’s Local Enterprise Partnership (LEP), the ECHO Arena and BT Convention Centre, and other businesses like hotels.
Example 5: Liverpool’s Lomax club shut down by Merseyside Police following drugs investigation
This is my proposal based on a short title and short paragraphs (optimized content for mobile). Also, including more links, images and videos to engage the audience.
Police close Liverpool’ s club Lomax after drugs raid
The closure comes just a day after police raided popular night club Garlands.
Lomax in Cumberland Street, Liverpool (pic via Google Street View).
Merseyside Police have shut down the Lomax night club in Liverpool city centre following a drugs investigation.
Officers closed Lomax club on Cumberland street in the early hours of this morning, just a day after police raided popular club Garlands.
After closing the premises officers carried out an extensive search of the four-storey premises and found 10 bags of cannabis and some cocaine.
Two people have been arrested on suspicion of conspiracy to supply Class A controlled drugs and taken to police stations to be interviewed by detectives.
Chief Supt Jon Ward, said: “Sadly, we have been given no option but to take positive action at this premises this evening following an extensive operation.
“Over the last few months officers have found that Class A drugs and other substances, were being dealt within the club.
“Again it is clear that this venue does not adhere to the same high standards as other licensed premises in the city”.
Later this morning Merseyside Police will be making a formal application for a closure order to Liverpool and Knowsley Magistrates Court.
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