Last saturday 22nd November, I attended the event “Employability Day” for students and recent graduates in the Marketing, Creative, Digital and PR Sectors in Manchester organized by companies Creative Resource and Havas Lynx. Among the various topics presented, which caught my attention was the following: Using social media in your job search, presented by Phil Cookson of Creative Resource.
Before, I had not thought about the importance of having an updated and relevant profile on social networks in order to get a new job, also taking advantage of the great potential they offer to approach employers and companies of our interest. However, potential employers can view your photos and posts on social networks, so you have to be very careful with these ones. Continue reading →
Social media monitoring. Picture: isentia.com
Social media monitoring is about listening to your customers, prospects and others, knowing where and what they are saying about your brand, products and services through blogs, forums, social networks, websites, review sites, videos and online media. (Ryan and Jones, 2012).
This implies a change of mind among marketers, as they have not control anymore over their audience. But instead of being afraid, the best choice is participate actively where is our audience. The worst decision: no answer, silence can be fatal. To participate successfully in online conversations with our audience is essential first to learn to listen to them carefully and then respond them in a proactive and positive way (Ryan and Jones, 2012). Continue reading →
SMS marketing. Picture: tatango.com
Currently, mobile phones have a huge popularity all over the world and this can be used to benefit your business by developing a good SMS marketing campaign that allows you to engage and attract your customers. Currently, SMS is part of our daily life and people always need to be connected, nobody leaves home without keys and mobile phone.
This is like an ideal dream for marketers, being able to access directly to customers at any time and place through SMS. (Derrick, 2004). However it is important to highlight that first the client must give their permission to contact them and we can not abuse this permission, otherwise, the result will be disastrous for your company.
Do you know that “98% of text messages are read, with the average response time a mere 90 seconds (compared to 2.5 days for an email)” (Davey, 2013). This figure is amazing and we should take advantage of this one, as the short message service (SMS) could be included in our digital marketing strategy in order to reach our customers quickly and safely, because even if the customer wants to delete the message, necessarily they have to read it before deleting. Continue reading →
Email marketing. Picture: everblue.es
Currently, email marketing is a very powerful and effective tool in any digital marketing campaign. Though many people thought that this would decline with the advent of social networks, this has not happened and instead email marketing has proven to be stronger than ever.
Do you know that 92% of internet users prefer email over offline media to get information about specific products? (Econsultancy, 2013). For businesses, email marketing is an easy and inexpensive way to communicate with your customers and prospects on a personal level, but always remember that it is necessary to get permission from them before you approach them. Continue reading →