KLM “Trace the place”, good example of viral marketing

KLM “Trace the place”. Picture: KLM’s website.

Last month, KLM has developed one of the best online viral marketing campaigns, which is characterized by its ability to engage with audience, share the message and be simple, original and creative.

What did KLM do? The airline created a micro website called “Trace the place”, where users of different countries can access to play an online contest-game that allows them to win two return tickets to their favourite destination.

You can check this game here: “Trace the place”. The dynamic of this original game is as follows:

Advertisement

Starbucks Coffee shows its human face in social networks with a global campaign

New global campaign of Starbucks Coffee. Picture: Starbucks’ website.

Leaving away the typical Starbucks Coffee’s advertising campaigns that only showed pictures of their products (coffee latte, cappuccino, etc), now the american retailer surprises us with an interactive video “Meet me at Starbucks” on YouTube, where consumers (around the world) are the protagonists of this new campaign.

This was a huge and challenging project because the video mini-documentary was filmed in 59 different stores in 28 countries (for example cities such as London, New York, Buenos Aires, Mexico, Taipei, Mumbai, Vienna, Madrid) during one day.

Also, 39 local film-makers and 10 photographers were involved in the project that recorded 220 hours of footage. The creative agency 72andSunny was responsible for this campaign. You can watch this video here: Meet me at Starbucks.